A. Highlight the benefits and reasons to work for NSW
In everything you write, remember that “specifics sell”. Giving details about your claims boosts your persuasiveness and credibility; omitting them can mean readers doubt what you say. Here’s what we mean:
|Lead a team of over 70 people
||Lead a large team
|Report to the CEO and Board
||Report to senior management
You can see in these examples that the specific information is far more helpful than generic in helping job seekers understand what is involved in the role.
Tell them what they’ll gain and contribute towards:
• Before: Provide occupational therapy to people with an intellectual disability
• After: Give help where it counts – improve life quality for people with an intellectual disability whilst growing your career
Use our employer brand messages:
The NSW Government’s Employee Value Proposition encourages people to come and work for us. As part of this, we regularly communicate 6 key reasons to work for NSW. You can select one or several reasons and adapt them according to the needs of your job ad and your agency.
1. Make a contribution
Working for NSW is about more than just a job. It’s about the people we serve. It’s about building the future of our great State.
2. Join a workforce that values diversity
The strength of our workforce lies in its diversity. We are building a workforce that is reflective of the community we serve and creating an inclusive workplace, where every person feels valued and can contribute.
3. Explore new opportunities
As Australia’s largest employer, working for NSW open up unparalleled career choice through the scope and scale of roles, projects and diversity of our people.
4. Be part of something bigger
Working for NSW means belonging to a network of clever, capable professionals who are thinking about and responding to the changing needs of our community.
5. Grow your career
Continual learning and development is a key part of enjoying what you do and moving forward in your career. We want you to be engaged and motivated in your role and that’s why we’re putting the necessary systems and processes in place to enhance workforce mobility.
6. Make time for what counts
We recognise our employees bring a diverse range of life experiences and responsibilities that also contributes to their expertise. We have a policy of supporting flexible working for managing these responsibilities, provided it maintains or improves service delivery. Talk to us about the flexibility you may need.
B. Ensure it is written and presented to a high standard
Candidates respond to adverts they understand, believe and feel included in. There are many ways to achieve this.
If possible, include some of your agency’s artwork, images or videos in your job adverts to help communicate the messages in your job ad. If you don’t have access to this, try to paint a picture with your words and phrases e.g. want a career that helps others to grow?
Here are a couple of examples: