Employee Value Proposition: I work for NSW
The PSC has developed an overarching Employee Value Proposition (EVP) for the NSW Government in consultation with NSW Public Sector employees. The EVP supports our goal of becoming an employer of choice in Australia and attracting and retaining the best and the brightest people to the NSW public sector.
The consultation process revealed that external perceptions of working for the public sector do not align with those of existing employees, who have a great sense of pride working for government and NSW. The NSW public sector EVP – I work for NSW – aims to challenge the traditional perspectives of working in government and give employees a platform to share their experiences working for NSW.
I work for NSW… a simple statement encompassing the two drivers:
- Value, relating to the way in which our work contributes and brings value to the public, coupled with our pride in serving the people of NSW
- Choice, which conveys the opportunities available to develop capabilities and careers through the scope and scale of the variety of roles and diversity of our people.
I work for NSW was soft-launched by the Premier at the Premier’s Awards for Public Service in November 2015 and rolled out across the sector in the months following.
In August 2016 a campaign was launched across Facebook, LinkedIn, Seek and Google featuring six flagship videos.